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Term insurance

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The Concept of “Joint Term Insurance” for Business Partners

The story of 35-year-old Rishi Dhandania and his wife, Kritika Dhandania, didn't simply start with their marriage. It started 5 years ago when they started a business together. What started as two friends opening a bakery shop soon turned into a chain of cafes across Indore. Rishi and Kritika have been working hard and have taken their business to a highly profitable level. While Kritika manages operations, Rishi handles the creative side and finances. One morning while sipping coffee on the balcony, Kritika asked Rishi a question, “How will you manage everything alone if something happens to me one day?” Though it was tough for Rishi to answer this, both of them knew it was an important question. Their income and family responsibilities were definitely co-dependent. Loss of any one of the partners can take a toll on the emotional and financial health of the other. It was when this business couple learned about joint term insurance. The very same day, Rishi purchased the policy to secure their financial future.