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Low-risk investment plans include capital guarantee plans for principal protection and modest returns, savings plans with insurance benefits, fixed deposits for guaranteed returns.
Medium-risk options like MIPs, hybrid-debt funds, arbitrage funds, and ETFs offer balanced growth and steady returns, blending equity and debt to minimize volatility—ideal for consistent income and moderate risk.
High-risk investments like ULIPs, mutual funds, stocks, IPOs, and cryptocurrencies offer potential high returns but come with significant volatility. Investors should assess their risk tolerance before investing.
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A variety of plans to suit different risk appetites and financial objectives.
Enjoy potential tax savings on your investment plans, helping you grow your wealth efficiently.

According to January 2025 reports, the Equity Linked Savings Scheme (ELSS) was considered one of the best tax-saving schemes. Despite impressive figures and trends, many Indians continue to rely on traditional plans, such as PPF, NSC, and life insurance policies. Traditional tax savings plans have a strong appeal amongst Indian investors for reasons such as steady growth and minimal risk that sometimes surpasses modern investment instruments like ELSS. Let’s understand this better with an example. When Gunjan Agnihotri, a 31-year-old software engineer from Noida, considered investing in tax-saving instruments, there were two options that confused her. While ELSS seemed to offer decent returns, she felt more inclined towards traditional options like endowment policies. Despite being a modern investor, she could not undermine the security offered in the form of guaranteed returns and long-term discipline. Just like Gunjan, many investors prefer stability over market-linked risks. In many ways, traditional plans also align with cultural preferences for secure savings. Therefore, despite the rise in ELSS, many Indians still choose traditional tax-saving policies. Let’s understand why tax-saving investment plans continue to be popular despite the rise of ELSS.
Krushna Kirti, a 28-year-old engineer, first experienced crypto investment when he was in college. The rising craze of crypto led him to invest in it. While he did start carefully, seeing his money double overnight pushed him to believe he had found the future of his money. And like many others, Krushna did get a little carried away. However, things became a little difficult when a sudden market crash took over half of his investment. About 2 years ago, when Krushna decided to invest again, he planned for a smart investment approach. Unlike earlier, he now had the responsibility of his wife, and was looking forward to having a baby soon. Rather than abandoning the volatility of cryptocurrency, Krushna decided to balance it with smart insurance investments. He also consulted his finance manager for some concrete investment plans. The high-risk crypto investment mixed with balanced returns of insurance-related investments has proved to be a great idea for Krushna. It gave him peace of mind, better security and stability of funds.
Building a significant retirement corpus is a long-term goal that requires early planning. Many people realise this in their 30s and 40s, specifically when it comes to a common discussion among peers and friends. The first crucial question that comes to mind is which is the best retirement planning option – Investment plans (ULIPs, endowment plans) or pension plan? With a changing lifestyle, rising average life expectancy, and inflation, choosing the right retirement plan has become extremely crucial for a stress-free golden years. Investment plans offered by the life insurance companies and the pension plans are designed for long-term wealth building, specifically to achieve financial freedom post-retirement. However, both plans are unique in their own way. Let us explore the benefits and features of both plans, the risk involved and the difference between the two.
Druv and Payal, a Mumbai-based couple working in an MNC, have been diligently saving to buy their dream home in Mumbai. They have been setting aside their money in recurring deposits and fixed deposits to build a corpus for a down payment. However, when the time came, their corpus was not enough to make even 10% of the down payment. This is when they realised their random saving lacked a specific target, a structure and more importantly, a purpose. Savings are crucial, but investing money with a clear goal is even more important to grow your savings in alignment with the milestones of your life. Be it buying a home, a dream vacation, children’s education or building a retirement corpus, a goal-based investing approach is vital for wealth creation in a structured manner.
Rohan Talwar is a 33-year-old corporate employee from Mumbai. Recently, he started his subscription to an AI-powered investment app, and he was very excited. AI processed millions of data points in the blink of an eye, and the charges were a fraction of traditional costs. He quickly had a personalised investment portfolio. Everything was going fine until the market turned. When Rohan opened the app, the dashboard seemed flooded with charts, graphs, and data. In his moment of anxiety, he couldn't find any certainty or assurance. That's when Rohan called his old finance advisor, Meera Rao. The first thing she told Rohan was, “Relax, Rohan. There’s no need to panic. It’ll be alright!” and probably that’s what Rohan was looking for. She didn't just give him reassurance and the needed financial advice, but also asked about his family and mental health. She advised him on small changes he could make in his portfolio to ease his worries. It reminded him of how important emotional intelligence and human support are. He realised something fundamental: artificial intelligence can calculate, but it cannot console. While it may predict probabilities, it can not perceive emotions. Rhon’s story is a key realisation of the core difference between artificial intelligence and human essence.

The growth story of India is powerful. We now have developed healthcare, better infrastructure, including roads, skyscrapers, and much more. But all this growth often comes with a painful paradox. The cities rise and infrastructure develops, however, this development comes at a cost, a social and environmental cost. This gives birth to a dilemma for investors and insurers: whether chasing financial returns is important or whether we also need to safeguard the planet. Here comes green investing. With global concerns like climate change, ethical standards, green investing and its instruments like ESG funds are becoming more relevant with each passing day. These come with assurance of delivering both profits plus the purpose. Continue reading to learn more about the rise of green investing, ESG funds, the benefits of investing in these funds, and much more.
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