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Why Are Rural Populations Still Under-Insured in India?
The insurance sector in India is rapidly growing, driven by increasing awareness among people. However, rural India, home to nearly 65% of the population, is still on the margins of insurance coverage. There are several reasons behind it, including a lack of awareness, trust, and affordability concerns, among others.
The idea of insurance is to protect your financial interests during uncertainties like medical emergencies, loss of property and life, etc. Yet in rural India, where income is unstable, the penetration of insurance is very weak. In this guide, we will explore why the rural population in India remains highly under-insured and discuss the way forward.