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Why Diversification is the Key to a Successful Investment Strategy?
Investment

Why Diversification is the Key to a Successful Investment Strategy?

Akansha and Ritwik have been married for 4 years. They have many shared interests, and from vacation destinations to playlists, they mostly end up choosing the same things. However, when it came to investing, their ideas often clashed. Akansha preferred to stick to what she knew. Her first choice was always big-name companies that came with strong past performance. Ritwik, on the other hand, believed in spreading his bets. An advocate of diversification, Ritwik’s portfolio had a little bit of everything, including stocks, bonds, ETFs, and even gold. Akansha found this to be too complicated; however, a recent dip in the market changed the way she thought. While her concentrated portfolio took a hit, Ritwik’s diversified strategy softened the blow. What happened to Akansha isn’t really uncommon. There are a lot of investors who invest in similar assets in order to be safe in the market. In this quest for safety, however, they overlook the golden rule of investing, which is diversification. It is important for every investor to understand that diversification is the key to a successful investment portfolio. Read on to know why.