According to January 2025 reports, the Equity Linked Savings Scheme (ELSS) was considered one of the best tax-saving schemes. Despite impressive figures and trends, many Indians continue to rely on traditional plans, such as PPF, NSC, and life insurance policies.
Traditional tax savings plans have a strong appeal amongst Indian investors for reasons such as steady growth and minimal risk that sometimes surpasses modern investment instruments like ELSS. Let’s understand this better with an example.
When Gunjan Agnihotri, a 31-year-old software engineer from Noida, considered investing in tax-saving instruments, there were two options that confused her. While ELSS seemed to offer decent returns, she felt more inclined towards traditional options like endowment policies. Despite being a modern investor, she could not undermine the security offered in the form of guaranteed returns and long-term discipline.
Just like Gunjan, many investors prefer stability over market-linked risks. In many ways, traditional plans also align with cultural preferences for secure savings. Therefore, despite the rise in ELSS, many Indians still choose traditional tax-saving policies. Let’s understand why tax-saving investment plans continue to be popular despite the rise of ELSS.
ELSS or Equity Linked Savings Schemes are a type of mutual fund that focuses on investments in equities. Unlike other mutual funds, ELSS funds invest a minimum of 80% in the equity market.
Over the last decade, ELSS has gained significant traction, combining the benefits of wealth creation with tax savings.
Here’s why Indians should explore ELSS despite their traditional tax-saving investment plans.:
ELSS is an ideal investment choice for millennials and modern investors. It combines various benefits that allow flexibility and disciplined investing.
Investors can opt for SIP to make investments in ELSS funds. This encourages a disciplined method of investing and is considered a smart option for beginners.
What is SIP? A systematic investment plan is a way of investing in funds that allows you to put small amounts at regular intervals rather than investing in a lump sum. You can start investing with an amount as small as ₹500.
Investments made under ELSS funds come with impressive tax benefits.
For Instance
Rather than analysing the market personally, investments made under ELSS are managed by professional fund managers.
ELSS offers investors an exposure to the equity market that has a significantly larger window to make profits as compared to traditional tax-saving policies.
For many Indians, traditional tax saving policies offer a sense of safety and peace of mind. But is that all that drives them towards traditional tax saving policies? No.
Let’s break down a few reasons why traditional plans continue to remain popular:
Investment for many still remains a slightly daunting concept. Rather than spending time analysing the market and making a financial decision, many Indians choose to rely on government-backed schemes such as Public Provident Fund, National Savings Certificate, National Pension Plans, fixed deposits, etc, as they offer steady and guaranteed returns. Traditional tax-saving plans offer minimal risk of capital loss, a feature that many middle-class individuals in India continue to seek.
The dominance of traditional tax saving plans is also closely tied to investor psychology. According to experts, many investors in India view ELSS or other equity-linked investments as a risky space. The lower risk associated with traditional tax-saving policies often surpasses the impressive growth rate of ELSS.
The Indian market offers several insurance policies that come with impressive tax-saving options. In such situations, many Indians view this policy as a two-in-one goal. Investing in endowment and money bank policies offers dual benefits, which is why such policies remain popular.
For decades, Indians have trusted government-backed policies like PPF, NPS, NSC, etc, as a safe and secure method of financial planning. This generates a sense of cultural trust and familiarity with traditional tax-saving policies.
One of the key reasons why tax saving plans continue to stay popular in India is that many investors prefer a hybrid strategy: combining the benefits of traditional tax saving plans and ELSS. This type of diversification allows them to balance their portfolio better.
ELSS, a modern high-return tax-saving instrument, has witnessed a significant rise in the Indian market, but traditional tax-saving policies continue to have their appeal intact with the Indian investor for reasons like steady returns and lowered risks. The Indian investment market is extremely wide, where replacing one investment instrument with another might not be required. Rather than choosing between ELSS and traditional tax-saving policies, the focus can be on diversifying the investment to take advantage of both worlds.
Whether your goals are to grow from market-linked equities or build a steady investment portfolio, it is best advised to explore your options smartly. If you are looking for the best tax-saving plans that align with your investment goals, then look no further and head to the Jio Insurance Broking portal.