How Mobile-First Investors Are Reshaping Products?

Who are Mobile-First Investors?

Traditionally, investors have relied on multiple sources to understand the trend and make informed investment decisions. Newspaper reports, market data, their own experiences, the knowledge of their peers, and their ‘gut feeling’ all contributed to the decision of choosing an investment avenue.

However, with the changing landscape of the internet, smartphones, and investment itself, mobile-first investments are becoming popular. The rise of mobile technology has made investing more accessible and ‘pocket-sized’.

Mobile-first investment simply means investing via mobile applications. To provide investors the freedom to invest from anywhere and at any time, investment/ brokerage platforms are prioritising simplicity, speed, real-time updates, and personalisation on the mobile apps. The idea is to make mobile investment a go-to choice for both experienced and new investors.

Impact of Mobile-First Investments On Products

User-friendly platforms are one of many reasons behind this sharp increase in mobile-first investors. The ease of investing via mobile phones is inspiring investors worldwide.

The increase in mobile investors has reshaped products in multiple ways, such as:

Flexible Investment Options

Various small and flexible options have become popular. Some examples include digital gold, SIPs (Systematic Investment Plans) in mutual funds, micro-investing, and stock market investments, among others. These flexible options enable investors to select from a range of products and easily invest through their mobile devices.

Focus on Security

To ensure the complete protection of data and investor capital, mobile platforms are also focusing on high-end security. Features such as biometric login and real-time fraud detection are being utilised. The digital payment by UPI (Unified Payments Interface) has simplified payments like never before, making them highly secure as well.

Many mobile applications for investment are also equipped with high-end security. It is designed to protect investment accounts, including the privacy and data associated with those accounts.

Real-time Data

For investment plans, the real-time market is very important. Mobile applications are being constantly upgraded and enhanced to present consolidated and updated information. Investors can easily check historical data within a few clicks for analysis and forecasting.

Easy User Interface

The user interface and user experience of the mobile applications are heavily focused, especially for first-time digital users across geographies. It helps in easy navigation on the website. Learning about investment products becomes easier with quick training, demo accounts, and other resources.

Investment Management

From personalised portfolio suggestions to AI-powered insights, mobile apps are offering tailor-made services, that too in traditional ways. Some applications also offer content in regional languages, catering to a diverse range of investors.

Whether you are an experienced investor seeking portfolio management or a new one looking for guidance, mobile investment platforms can be a good choice.

Invest From Anywhere

Investment through the mobile-first approach is no longer tied to a desk. Whether you are waiting for your flight in the airport lounge or are resting in your bedroom, you can browse, learn, invest, or monitor your portfolio.

To Conclude

Undoubtedly, mobile-first approaches have reshaped the investment industry. The simple and intuitive user interface enables new investors to adapt, even if they are just starting their journey. Typically, a range of investment options is available to choose from. The real-time data and insights on the mobile version can be referred to by investors to make informed decisions.

We at Jio Insurance Broking simplify investments with a mobile-first approach. As our platform continues to evolve, investors can expect more customer-centric and AI-inclusive updates in the near future. Together, let’s define the future of digital India.